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There are many industries that can benefit from SEO. If you are in one of the five industries below, it is essential that you use SEO to improve your web presence and reach more customers in Kitchener and beyond.
Let’s start by learning the basics of what Search Engine Optimization actually is:
SEO is the practice of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. It is a long-term marketing strategy that can deliver substantial results when implemented correctly.
Search Engine Optimization (SEO) is a method for a website to stay at the top of any search engine results page (SERP). The more visible your brand is, the more likely it is to reach consumers who show interest in your products or services. Having a basic understanding of SEO can help optimize your website, blog, or content for better search engine results. One needs to understand how SEO evolves with time and focus on quality traffic rather than quantity of visitors. Based on research by Intergrowth:
68% of online experiences begin with a search engine
Let’s talk about the three pillars of SEO on which your site depends for ranking. They are:
1. On-page SEO
This factor influences conducting keyword research and quality content to optimize your site. Content that focuses on both user and search intent gets more attention from search engines. What is User/Search intent? By user intent, we mean what the user wants and if your content resolves their pain points. This is where the quality content comes to the rescue. Search intent means identifying what the audience is searching about. This is where the keywords play the role. Some other factors which help to rank on-page SEO include:
● Meta descriptions
● Internal & External linking
● Content Optimization
● Optimizing the page speed
75% of people never scroll past the first page of search engine results
2. Off-page SEO
Building trust with other sites to promote your page/site. The higher the links from reputable sites, the higher Google will keep you in the good books. Guest blogging is another example of off-page SEO. One more factor for ranking is the competition in your market (particularly, in your niche). Links that are spammy do not evoke the intention of being trustworthy and trusted by Google. Your site can get penalized too! Nobody wants that.
3. Technical SEO
In this aspect, you have to go past the quality content, backlinks, keyword search, etc. You can also call it the backend scenario where one checks the following:
● Duplicate versions
● Page speed
● Mobile-friendliness
● User Interface
● URL optimization
● Accessible heading tags
Now that we know what SEO is, let’s take a look at five industries that MUST use SEO
Professional Services
If you offer services in a specific geographic location, it is imperative for your customers to be able to find you via Google Search and/or on Google Maps. Creating a free Google My Business profile is an important aspect of your online presence and boosts your SEO for free.
Healthcare
It is important for healthcare sites to focus on SEO as they have a responsibility to ensure that accurate information is provided to patients. A well-optimized site will help people find the right providers, be directed to reputable resources, and gather information about treatments and local physicians.
Real Estate
This industry has greatly benefited with the help of SEO. Instead of traditional methods, people now search online to buy or rent a property. Like professional services, this industry benefits from both local and global SEO.
eCommerce
Online shopping is a big business, and it’s only going to get bigger. Ranking high in search engine results is essential for eCommerce businesses that want to attract buyers. With the help of SEO, these sites can make sure their products are seen by as many people as possible.
Restaurants
Restaurants/Cafe Can you count the number of restaurants or cafes that are present in your area or your state, country? This industry is highly saturated as well as being competitive. During the current pandemic, online deliveries are taking the place of walk-ins for the food industry. SEO helps restaurant/cafe websites to rank higher in Google searches, resulting in more customers at a time when they are needed most.
ANY INDUSTRY CAN BENEFIT FROM SEO
Any business can benefit from SEO. Search Engine Optimization provides the voice your brand needs to target your customer. Your customer can connect with you whenever they need your service or product. Your goal should be to provide quality content to reach your target audience. Think about your audience and prequalify your leads. Making a strategy based on marketing and solving the prospect’s pain points will lead to more success in scaling your brand.
Organic VS Paid Results
An organic result is one that appears on the search results page for free after entering a keyword. Paid results appear at the top of the search page in the form of advertisements, usually with the term “Ad” next to them.
How much time does it take to see results after using SEO?
SEO is a long-term game. There is no fixed figure one can give, as the goals of business differ. One can either start with using meta tags, optimizing keywords, or improving content quality to see some results. Including technical aspects of SEO can help in the long run.
Do you need to hire someone to do SEO?
There are many online tutorials and resources to help you learn how to take care of the meta descriptions, keyword optimization, quality content, etc. If you want someone else to take care of it for you, then hire SEO experts. This is where we come in. Dream in Digital is a digital agency based in Kitchener, Ontario, that focuses on the organic growth of your website following best, white hat SEO practices.
Is it possible to get penalized by Google?
Yes, through the use of black hat SEO methods which include: keyword stuffing, backlinks from unreliable sites, hidden words, comment spam, and duplicate content, among others. Google will not only penalize, but ban the websites.
Kitchener, ON
Canada