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Brand Design for Pretty Effin Good a Kitchener Foodie

Brand Design for Pretty Effing Good – a Kitchener Foodie It was so very awesome to work with Pretty Effing Good on the packaging for her brand new line of small batch syrups. I stayed faithful to her brand’s fun, playful and modern vibe and created a minimalist look for her bottle sizes. I hear …

Traditional Marketing Is Dead

TRADITIONAL MARKETING IS DEAD If you’re like me and are old enough to still remember the days of using top online casinos ca billboard ads, radio and newspaper ads for business marketing, then you know what I’m talking about! When I first started in marketing (over a decade ago) the standard marketing campaign included all …

What is a Visual Brand Identity?

WHAT IS A VISUAL BRAND IDENTITY? If you have questions about what the heck is a Brand Identity and what does it all mean and where does it fit in in the scheme of things like web design brand strategy and positioning then take a look at this video I made for you. https://youtu.be/z1niLAe-oUI Video …

uncovering your why

Uncovering your Why is the best thing you can do for your business Think about the statement “people don’t buy what you do they buy why you do it”… when you uncover your beliefs, (those deeper beliefs that inspired you to start your own business) and use it as part of your brand strategy and …